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BE WATER AWARE: Drowning prevention campaign


Greater Manchester Fire and Rescue Service is urging residents to be water aware as lockdown restrictions continue to ease.

It comes as the National Fire Chief Council launch their Be Water Aware campaign, which aims to raise awareness of accidental drowning and water safety.

As the first lockdown was lifted and restrictions eased in 2020, many people headed to coastal and inland water to spend time outdoors especially as this was coupled with some fantastic weather. In 2021 as lockdown restrictions lift, we anticipate people will also look to spend time near water, with many people also enjoying staycations. The advice provided during the campaign week will help people prepare for spending time in and around water in the safest way possible.

According to The National Fire Chiefs Council (NFCC), drowning is amongst the leading causes of accidental death in the UK. They have launched a campaign aimed at raising awareness of the risk of drowning.

NFCC is a member of the National Water Safety Forum and is committed to the National Drowning Prevention Strategy which aims to cut water-related deaths by 50 per cent by 2026. 

The campaign targets the following:

People undertaking activities near water - specifically people who are undertaking activities near water but have no intention of entering the water and may not realise the actions they can take to help themselves or help someone else who has entered the water
People undertaking activities in water - entering open water is very different to taking a dip in the pool but there many simple things people can do to remain safer in water
Away from home - At the moment we only know where drownings occurred but not where the person was from. Anecdotally, we do know you are at a greater risk of drowning if you are not familiar with the area

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